Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts

Following the week’s big injury to top college basketball super star Zion Williams seemingly caused by his Nike PG 2.5 sneaker splitting apart so publicly on court during the year’s highest profile NCAA hoops game between Duke and North Carolina,



sportswear rivals such as Skechers and Puma trolled the sector’s behemoth.


Skechers chose to exploit the exploding shoe with a series of social and print ads (including in The New York Times and USA Today) that featured copy that mocks Nike iconic tagline: “Just Blew It. Skechers. We won’t split on you.”




Skechers low latency marketing response mirrored that of fellow sportswear brand Puma which reacted to the incident via Twitter with a real-time post claiming ‘Wouldn’t have happened in the pumas’.



Which was subsequently deleted from Puma’s feed, probably due to immediate social criticism from users calling out the brand for trying to take advantage of a young player’s injury.



Some beady eyed Twitter users also noted that the top promoted tweet above Zion’s injury came from Adidas and promoting the new Ultraboost 19 – thus leading to further speculation that the German sportswear giant was also trying to take advantage of the moment.



Although Adidas subsequently said that the promoted posts were completely unrelated to Zion’s injury and was just a strand of the overall, pre-planned Ultraboost 19 campaign which debuted the same week.


See below for a social summary of reaction.
















As Williamson is the greatest college hoops phenomenon since LeBron James and a lock for the number one draft pick (if fit), fans are sensitive about criticism a player they long to join their favourite own NBA franchise,


Whilst it isn’t surprising to see competitors seek to take advantage of the live televised product malfunction, making a financially motivated joke linked to the future wellbeing and prospects of a teenager comes with plenty of risk.


However, it certainly has put Skechers within the incident related conversation and has attracted plenty of eyeballs for the brand.


While some seemed to find the Sklechers work amusing, most thought it made Skechers look somewhat ridiculous as it tackled and criticized the mighty Nike.


One post pointed out that Skechers doesn’t even manufacture basketball shoes worn by any NCAA or NBA players.


“When it comes to selling basketball shoes, there’s Nike and a long list of brands trying to catch up,” GQ writes. “At the very bottom of that list is Skechers.”


Strong stuff from a supposedly independent editorial voice.


It looks like most fans on the internet aren’t quite buying into this kind of Skechers and Puma trolling of Nike….and neither are we.







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