Just 10 days before the 4 February start of the Winter Olympics, the BBC – the UK broadcast rights holder – dropped its Beijing 2022 campaign led by a mixed-media animation promotional spot called ‘Extreme By Nature’ as it seeks to build anticipation and excitement for its coverage. ‘Extreme by Nature’ takes the form… Continue reading BBC’s Mixed-Media ‘Extreme By Nature’ Animation Promo For Beijing 2022 Winter Olympics
Tag: Own Channels
Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
Amazon Prime Video’s 360° promotional campaign around its Roland Garros official broadcast (shared with France Télévisions and Eurosport) which focuses on a package of 10 major evening session, early round matches and all games on the Simonne-Matthieu Court being broadcast exclusively on Prime Video and runs from the end of May through to Mid-June. … Continue reading Amazon Prime Video Promotes Roland Garros Broadcast Via 360° ‘Hello’ Campaign
New ESPN ‘Life Needs Sport’ Brand Campaign Champions Sport As An Integral Part Of Fan Lives
ESPN has launched a new brand campaign, running globally across the ESPN Platform, anchored in the simple truth that ‘Life Needs Sports’. ‘Life Needs Sports’ aims to speak about how sports, at its best, serves as a powerful catalyst for bringing people together and forms an integral, important part of fans’ lives. The… Continue reading New ESPN ‘Life Needs Sport’ Brand Campaign Champions Sport As An Integral Part Of Fan Lives
