Young Henrys & The South Sydney Rabbitohs Launch Club-Specific, Fan-Named ‘Glory Haze XPA’

The start of June saw a joint campaign from local brewer Young Henrys and rugby league side South Sydney Rabbitohs which saw the two Sydney institutions co-launch a limited-edition, team-linked, easy-going beer called ‘Glory Haze XPA’ (which was named by a club fan).   The brewer and NRL side promoted the new 4% brew – available in… Continue reading Young Henrys & The South Sydney Rabbitohs Launch Club-Specific, Fan-Named ‘Glory Haze XPA’

A US Sports Fan ‘Flotilla’ Flocks To Australia In New TAB Campaign By M&C Saatchi

A new campaign, called ‘Flotilla’, from Australian betting brand TAB and creative agency M&C Saatchi Sydney celebrates the gaming company’s new US Sports offering.   The campaign, led by a celebratory television spot, promotes TAB’s fresh range of US sports partnerships spanning NFL, MLB and NBA TV supported by a self-described ‘best in category’ app… Continue reading A US Sports Fan ‘Flotilla’ Flocks To Australia In New TAB Campaign By M&C Saatchi