Bookie Paddy Power teamed up with Scottish Premiership team Motherwell FC and charity Missing People on an initiative to raise awareness of missing children which saw a stand at the club’s Fir Park ground filled with rows of blank silhouettes of absent people/supporters. The initiative is promoted through PR and with content running across… Continue reading Leveraging Empty Stadiums Paddy Power & Motherwell Team Up For Missing People Campaign
Tag: Motherwell FC
Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
Bookie Paddy Power launched a hoax, pre-season fake football kit sponsorship initiative, called ‘Save Our Shirt’, in an attempt to persuade its rivals to ‘unsponsor’ shirts The PR led initiative, launched in the middle of July (a few weeks ahead of the new 2019/20 football season), saw a Paddy Power spoof sponsorship initiative act… Continue reading Paddy Power’s Fake Hoax Huddersfield / Newport / Motherwell ‘Unsponsor: Save Our Kit’ PR Spoof
