At the start of the 2022 Australian Open (AO), The Meat And Live Stock Association (MLA) promoted Australian lamb by leveraging the Novak Djokovic saga in true Aussie guerrilla marketing style by mocking the deportation of the world’s men’s number one tennis player. Leveraging national interest and drama around Novak Djokovic’s visa application, court… Continue reading Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama
