Gatorade has expanded its creative and media partnership with DC Comics to produce a ‘League of Captains’ interactive online content site and comic series to activate around the opening of the new NFL season. Launched during pre-season games and culminating during the first week of September season opening NFL games, the branded comic series, featuring… Continue reading Gatorade’s ‘League Of Captains’ Comic & Consumer Creation NFL Activation
Tag: DC Comics
NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
During early June’s NBA Finals, sports drink and NBA partner Gatorade focused on its ‘Freaks’ partnership with DC Comics in the form of an online animated strip starring Miami Heat star Dwyane Wade. The branded digital ‘Freaks’ animated comic strips are hosted on a new website at www.gatorade.com. Wade’s Miami Heat outfit may have… Continue reading NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
