Dove Men+Care linked up with three everyday athletes – Chris Paul, Sean Williams and Alvin Suarez – for new ‘Big Names’ campaign which sets out to switch conversations from the elite to the everyday athletes whose stories deserve to be celebrated and thus more effectively reflect, represent and engage its target audience. The work… Continue reading Dove Men+Care’s ‘Biggest Names’ In Sport Engages Average Joes & Promotes New SPORTCARE Line
Tag: Everyday
Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
On the eve of the final England v Pakistan Test, Vitality, which has sponsored UK cricket test match grounds since 2014, launches a new cricket campaign on social media led by ambassador and England batsman Joe Root. The campaign revolves around a set of short film cricket skills and drills demonstrations and the twist… Continue reading Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
