On 25 October the health, life and car insurance and investment company Vitality UK launched a new video called ‘This Mum Runs’ in its ‘Stories Behind Change’ short film series sharing first-hand experiences of people who have overhauled their lifestyle through sport and exercise. The online and social video tells the inspirational story of… Continue reading Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles
Tag: Vitality
Vitality Activates New ECB T20 Partnership With Multi-Competition Celebratory Shoot Spot
With the UK basking in a summer heat wave, Vitality activates its England and Wales Cricket Board (ECB) partnership ahead of the start of the T20 tournament with a new video celebrating the format’s fun and innovative spirit. The objective behind the campaign is to celebrate the beginning of the brand’s new T20 partnership… Continue reading Vitality Activates New ECB T20 Partnership With Multi-Competition Celebratory Shoot Spot
Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
On the eve of the final England v Pakistan Test, Vitality, which has sponsored UK cricket test match grounds since 2014, launches a new cricket campaign on social media led by ambassador and England batsman Joe Root. The campaign revolves around a set of short film cricket skills and drills demonstrations and the twist… Continue reading Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
