Presenting partner YouTube TV has again ‘taken over’ the MLB World Series with a campaign that spans in-game spots, traditional advertising and striking in-stadium branding. Territory: USA Agency: Hook Objective Building on its original 2017 World Series activation (see case study), the live TV streaming service leveraged its Presenting Sponsor status… Continue reading YouTube TV World Series Work Spans AR & Double Box Ads, Creator Contest & ‘Play’ Button Logo
Tag: YouTube TV
YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
At the beginning of October Major League Baseball (MLB) signed a deal with YouTube TV for the social video giant to become the first presenting sponsor of World Series and it spearheaded the in-series activation with an inventive, live in-game commercial, plus an unmissable in-stadium logo placement. YouTube TV, Google brand’s new cable-free live-TV… Continue reading YouTube TV Activates Integrated MLB World Series Title Sponsorship With Live Ad
