YouTube TV World Series Work Spans AR & Double Box Ads, Creator Contest & ‘Play’ Button Logo

Presenting partner YouTube TV has again ‘taken over’ the MLB World Series with a campaign that spans in-game spots, traditional advertising and striking in-stadium branding.   Territory: USA   Agency: Hook   Objective   Building on its original 2017 World Series activation (see case study), the live TV streaming service leveraged its Presenting Sponsor status… Continue reading YouTube TV World Series Work Spans AR & Double Box Ads, Creator Contest & ‘Play’ Button Logo