Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership

Premium car brand and Renault F1 Team sponsor Infiniti leveraged its tie-up with a campaign that saw driver Daniel Ricciardo try his hand working in a car dealership.   Infiniti, the luxury vehicle division of Japanese auto company Nissan, rolled out a mockumentary style five-minute film which sees Ricciardo seeking to be ‘employee of the… Continue reading Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership

Inifiniti/CBS #Unbustable Hardwood Heroes March Madness Brackets Back ‘Coaches v Cancer’

Early March sees NCAA automotive partner Infiniti align with broadcaster CBS Sports to invite fans to support the #Unbustable spirit of the Hardwood Heroes with a round-by-round March Madness bracket initiative that benefits its ‘Coaches vs Cancer’ cause campaign.   The initiative, which becomes active on 12 March, urges consumers to ‘make your bracket matter’… Continue reading Inifiniti/CBS #Unbustable Hardwood Heroes March Madness Brackets Back ‘Coaches v Cancer’