Fronted by two fictitious sports casters – Ken (played by Mark Neely) and the clueless Phil (played by Tim Baltz) – commentating courtside in a series of comic commercials, AT&T’s ‘Just OK Is Not OK’ campaign activates its NCAA partnership through the 2019 hoops tournament. Baltz’s character, clueless color commentator Phil, who thinks his… Continue reading AT&T Leverages NCAA March Madness Via Sportscaster Duo ‘Just OK Is Not OK’ Campaign
Tag: Bracket
Inifiniti/CBS #Unbustable Hardwood Heroes March Madness Brackets Back ‘Coaches v Cancer’
Early March sees NCAA automotive partner Infiniti align with broadcaster CBS Sports to invite fans to support the #Unbustable spirit of the Hardwood Heroes with a round-by-round March Madness bracket initiative that benefits its ‘Coaches vs Cancer’ cause campaign. The initiative, which becomes active on 12 March, urges consumers to ‘make your bracket matter’… Continue reading Inifiniti/CBS #Unbustable Hardwood Heroes March Madness Brackets Back ‘Coaches v Cancer’
