Puma’s new 2021 season Palmeiras home and away shirt marketing campaign, called ‘Wherever It Is Green, We Live’, speaks of the strong sense of belonging and of the value of club communities that unites soccer fans. The launch work sets out to portray the essence and passion of Palmeiras football fans: one of Brazil’s… Continue reading Puma & Palmeiras ‘Wherever It Is Green’ Kit Launch Campaign Builds Passion Beyond The Pitch
Tag: Official Shirt Supplier
Asics Launches ‘Travelling Salesman’ Mockumentary To Promote 2018 Wallabies Rugby Jersey.
Asics, the official kit supplier of the Australian rugby team, rolled out an inventive, comic campaign promoting its new 2018 Wallabies Jersey led by a mockumentary called ‘The Travelling Salesman’. The film follows the journey of one Glenden Suffolk, an awkward but lovable salesman, as he travels through New Zealand selling Wallabies jerseys to… Continue reading Asics Launches ‘Travelling Salesman’ Mockumentary To Promote 2018 Wallabies Rugby Jersey.
Cross-Branding: Umbro, Sony Xperia Play & Kasabian
This campaign is an unusual, tripartite synthesis of music, gaming and football. A piece of cross branded content, spearheaded by official England kit supplier Umbro and supported by the Sony Experia Play smartphone, to test whether a football video game can actually be physically played out in real life. Can cyber console… Continue reading Cross-Branding: Umbro, Sony Xperia Play & Kasabian
