Adidas and Manchester United launched a new jersey campaign immediately ahead of the 2021/22 season kick-off to promote its third kit by teaming up with new UK-based sports marketing agency Homeground. The digital campaign was called ‘Made To Turn Heads’ and led by a 60-second hero spot spanning both sportswear brand and football club… Continue reading Adidas & Man Utd Launch ‘Made To Turn Heads’ 21/22 Third Jersey Campaign With New Agency Homeground
Tag: Homeground
Adidas & Arsenal Launch Gunners’ Third Kit Via A Mockumentary Feature Fictional Fan ‘Len’
Launched on 10 August, days ahead of the start of the new Premier League Season, sportswear giant Adidas and Arsenal FC launched a joint campaign promoting the team’s third kit in the form of a mockumentary. The three-plus minute film promotes the new men’s, women’s and youth third strip via a tongue-in-cheek tribute to… Continue reading Adidas & Arsenal Launch Gunners’ Third Kit Via A Mockumentary Feature Fictional Fan ‘Len’
