The second season of American Express’ multi-year partnership with the British Fashion Council (BFC) sees the Official Card Partner of London Fashion Week (LFW) spearhead its card members special access and event services programme through its on-site concierge team (for attendees) and Foursquare (for consumers). Amex premium members gain exclusive access to a series… Continue reading Amex London Fashion Week Foursquare/FashionInsiders
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AmEx ‘Official Card’ Concept Extended To NBA/WNBA
American Express, a long standing sponsor of both the NBA and the WNBA, unveils a series of TV spots to highlight the attributes of both leagues and connect basketball fans more closely with the American Express Brand. The new campaign focuses on the two league’s unique attributes – diversity, passion, dedication, and fun, and… Continue reading AmEx ‘Official Card’ Concept Extended To NBA/WNBA
