A joint social movement style campaign from ad agency Serviceplan House of Communication Spain, COGAM (a Madrid-based LGBTQI+ NGO) and Polish studio Game-Changer leveraged the 2022 FIFA Men’s World Cup and challenged host nation Qatar’s human rights via a gamer-focused, digital-first initiative called #LoveWinsQatar. Amidst the tidal wave of Qatar 2022 criticism – focusing… Continue reading Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
Tag: Game Changer
Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
First-time South By Southwest sponsor Mazda is blending creative innovation with practically utilities within an integrated festival activation programme that stretches from an original music-making app to the launch of its latest gaming partnership. Mazda North America (MNAO) is the Official Automobile Sponsor of this year’s South by Southwest(SXSW) and is activating throughout the… Continue reading Mazda SXSW Sponsorship Spans Music Making Apps, Branded Gaming & Utilities
