Winter boot brand Ugg links into ice hockey fan engagement by taking its ‘relax and chill out’ marketing message into NHL arena by sponsoring penalty boxes. This hockey activation focuses on the USA’s biggest two markets in the form of sponsoring the penalty boxes at two of the NHL biggest and best known arenas:… Continue reading Ugg Expands ‘Do Nothing’ Campaign By Sponsoring NHL Penalty Boxes (At The New York Islanders & LA Kings)
Tag: Los Angeles Kings
LA Kings Launch Pandora Personalised Fan Radio
Market leading personalised radio service Pandora has linked with the Los Angeles Kings NHL franchise on an innovatively tightly targeted marketing campaign called “Be Part of the Pride”. The Kings, who are the first professional sports team to collaborate with Pandora, are using the multi-platform service to enable fans to create and share digital… Continue reading LA Kings Launch Pandora Personalised Fan Radio
