Winter boot brand Ugg links into ice hockey fan engagement by taking its ‘relax and chill out’ marketing message into NHL arena by sponsoring penalty boxes. This hockey activation focuses on the USA’s biggest two markets in the form of sponsoring the penalty boxes at two of the NHL biggest and best known arenas:… Continue reading Ugg Expands ‘Do Nothing’ Campaign By Sponsoring NHL Penalty Boxes (At The New York Islanders & LA Kings)