Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots

ANZ ambassador and ‘golden slam’ wheelchair tennis champion Dylan Alcott fronted the reveal campaign for the Australian Open 2022 commemorative coin featuring Margret Molesworth (the inaugural winner of the women’s singles of the Australasian Championship in 1922) and celebrating 100 years of women’s competition.   The commemorative coins features an engraving of Molesworth engraved on the ‘heads’ side of the… Continue reading Australian Open ‘ANZ Commemorative Coin Collection’ Launched By Champ Alcott & ANZ Tennis Hots Shots

E-Tailer Fanatics & Uber Link With LA Rams To Sell/Deliver ‘On-Demand’ Merchandise & Memorabilia

As the new NFL season gets under way, the sports e-commerce retailer Fanatics has linked up with Uber to offer Los Angeles Rams the ability to celebrate big, live in-game sports moments by purchasing Rams merchandise in real-time   Fanatics, traditionally known for its on-demand printing, is leveraging interest in and excitement around the Rams… Continue reading E-Tailer Fanatics & Uber Link With LA Rams To Sell/Deliver ‘On-Demand’ Merchandise & Memorabilia

Trend Comment > In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery

Whether it is race-used helmets and fire suits, personally signed star player shirts or the match ball, championship celebratory tee-shirts or just a new cap for the new season – consumers are living in a live landscape and fans want their sports merchandise and memorabilia immediately.   Giving them what they want, when they want… Continue reading Trend Comment > In-Game/In-Race Live Memorabilia Auctions & Real-Time Merchandise Retail/Delivery

NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction

The NRL ‘Instabilia’, based around July’s Holden State Of Origin series, was the world’ first real-time memorabilia auction: a unique initiative offering Australian rugby league fans a instant, live chance to own a piece of tournament memorabilia.   The items – which range from headgear, shirts, shorts, posts and kicking tees – are all encased… Continue reading NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction

NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia

In February  top US auto racing property NASCAR and one of its flagship events Daytona 500 teamed up to create a live social activation in the form of the first-ever ‘Hashtag 500’ – a Twitter race among fans that rewarded winners with memorabilia from the NASCAR Sprint Cup Series race.   The campaign, developed by… Continue reading NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia