In February top US auto racing property NASCAR and one of its flagship events Daytona 500 teamed up to create a live social activation in the form of the first-ever ‘Hashtag 500’ – a Twitter race among fans that rewarded winners with memorabilia from the NASCAR Sprint Cup Series race. The campaign, developed by… Continue reading NASCAR’s Live ‘Hashtag 500’ Twitter Race Sees Daytona Fans Tweet Hashtags For Memorabilia
