Early May saw Budweiser launch its largest global campaign ever as it leverages its FIFA rights ahead of the 2018 World Cup kick-off in June with a squadron of drones and a collection of high-tech beer mugs. The campaign, called ‘Light Up The FIFA World Cup’, champions Budweiser’s dream of bringing people together while… Continue reading Drones/IOT Mugs Front Budweiser ‘Light Up The FIFA World Cup’: Its Biggest Ever Global Campaign
Tag: Cups
How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
Whichever term you use – Oceania, Australasia or Antipodean – one thing that’s certain about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up extremely early to watch the big game. So sponsors of the two southern hemisphere rugby… Continue reading How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
