The second half of July saw Nike Japan team up with AKQA’s Tokyo, Shanghai and New York offices to launch an AR-enabled printed zine called ‘Create With Air Max’. The initiative’s objective is to enable users to customise the iconic shoe via a mixed reality experience which is a published work of fans’ stories… Continue reading Nike Japan Releases 56-Page ‘Create With Air Max’ AR-Enabled Zine For Consumer Creators
Tag: Partipatory
Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race
Virgin Active pulled off a sneaky beach stunt at the end of The Sun Herald City2Surf (Sydney’s largest participatory running race) by bring their commitment to ‘going the extra mile’ to life through a real-world demonstration that saw the brand create a second finish line one mile after the race’s official end. The gym… Continue reading Virgin Active Creates ‘The Second Finish Line’ Ambush Stunt At Sun Herald City2Surf Race
Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Rugby World Cup sponsor Emirates promoted its tournament flag bearer programme with ‘Find The Flag’ – a campaign that links fans, famous players, the tournament and the airline via social media and a participatory challenge. Kicking off Emirates’ RWC 2015 activation, the participatory competition offered future rugby stars (those aged between 14 and 16)… Continue reading Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Nike’s ‘Re2pect’ Tribute To Retiring NY Yankee Legend Derek Jeter
July 2014 saw the retirement of New Yankees captain and genuine baseball legend Derek Jeter and in one of the stand out spoprts campaigns of the year, one that cut through the tidal wave of marketing marking his final game, was Nike’s ‘Re2pect’ tribute. (The ‘2’ represents Jeter’s New York Yankees shirt number). … Continue reading Nike’s ‘Re2pect’ Tribute To Retiring NY Yankee Legend Derek Jeter
