Rugby World Cup sponsor Emirates promoted its tournament flag bearer programme with ‘Find The Flag’ – a campaign that links fans, famous players, the tournament and the airline via social media and a participatory challenge. Kicking off Emirates’ RWC 2015 activation, the participatory competition offered future rugby stars (those aged between 14 and 16)… Continue reading Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Tag: Clues
Heineken US Open Instagram Ticket Scavenger Hunt
Heineken is focusing upon Instagram as the central hub for its US Open interactive picture hunt ticket giveaway – ‘Crack The US Open’. Combining mobile and social components, the beer brand is using Instagram’s grid feature to create a huge mosaic picture which operates as the playing field for the photo scavenger hunt. … Continue reading Heineken US Open Instagram Ticket Scavenger Hunt
