Tag: Social Stunt

Spoof Stunt Sees Carlsberg Create ‘Beer Caviar’ For Danish Football Fans At Russia 2018

Danish beer brand and national team partner Carlsberg reinvented and reconstructed classic caviar in a spoof stunt aimed at winning support from Danish fans for Russia 2018.   Reinventing one of Russia’s most famous luxury products by creating the world’s first caviar from beer.   The stunt was developed in harness with agency CP+B Copenhagen, which created… Continue reading Spoof Stunt Sees Carlsberg Create ‘Beer Caviar’ For Danish Football Fans At Russia 2018

Kia Leverages NBA Alliance Via Team-Scented Automotive Air Fresheners (Yes, Really!)

Ever wondered quite what the odour of your favourite NBA team smells like?   Ever dreamed about your favourite players’ post-game hoop sweat scent?   Well, wonder no more as your dreams have become real, as the NBA’s official automotive partner Kia is giving you a chance for your car to smell of the pungent… Continue reading Kia Leverages NBA Alliance Via Team-Scented Automotive Air Fresheners (Yes, Really!)