Launched in February and fronted by tennis phenomenon Coco Gauff and actor musician Jaden Smith, New Balance’s ‘My Story Matter’s campaign promotes its Black History Month signature collection and seeks to elevate black experiences. Conceived, designed and executed by a team of black associates at the Boston based sportswear brand, the collection itself features… Continue reading New Balance Unveils 2021 Black History Month ‘My Story Matters’ Signature Program, Collection & Campaign
