To generate hype and buzz around the start of the new football season the NFL launched a new multi-platform ‘Get Ready To Celebrate’ campaign that sees a team of celebrity coaches give players advice on how to be more creative with their touchdown celebrations. The integrated campaign, created by agency Grey New York, rolled… Continue reading NFL’s New Season Campaign Sees Celebrity Coaches Offer Touchdown Celebration Tips
Tag: Hollywood
Team GB & Ralph Lauren Romance on Valentine’s Day
Despite Team GB’s cute Love Actually-style viral, Valentine’s Day 2012 was largely free from innovative romance-fuelled sponsor activation. The British Olympic Association’s Team GB webfilm, promoting its ‘Our Greatest Team’ concept and driving viewers to its Twitter page at www.twitter.com/teamGB, was one of the few interesting pieces of engagement on the day and it… Continue reading Team GB & Ralph Lauren Romance on Valentine’s Day
