11 August saw US track super star Allyson Felix front a new campaign for Swiss computer peripherals, software and gaming giant Logitech called ‘Defy Logic’. Spearheaded by a hero 30-second spot, the campaign celebrates the athlete’s latest achievements after her Tokyo performances saw her become the most decorated American track and field athlete in history… Continue reading US Track Star Allyson Felix Fronts Logitech Post Olympic ‘Defy Logic’ Campaign
Tag: Virtue
Bike Brand Lapierre Celebrates 75 Anniversary Via ‘Ride Your Next’ Campaign
The premium bike brand Lapierre sought to get into the mind of cyclists through a European brand campaign celebrating its 75th anniversary called ‘Ride Your Next’. The bike maker, part of Accell Group, teamed up with agency VIRTUE for a campaign which showcases a performance mindset and which positions the Lapierre brand as the… Continue reading Bike Brand Lapierre Celebrates 75 Anniversary Via ‘Ride Your Next’ Campaign
Lululemon’s First Global Campaign ‘This’Aims To Transcend Yoga Via A Mini Documentary Series
Yoga-focused apparel company Lululemon aims to reintroduce its brand to the world with its first global ad campaign called ‘This’. The objective behind the initiative – which is running across North America, Europe, Asia, and Australia – is to broaden the idea of what yoga is all about and to expand the understanding of what… Continue reading Lululemon’s First Global Campaign ‘This’Aims To Transcend Yoga Via A Mini Documentary Series
