Timed to coincide with Women’s History Month and International Women’s Day (8 March), US track super star Allyson Felix fronted a new marketing initiative from PepsiCo’s ‘Pure Leaf’ teas which aims to assure women around the world that it’s alright to refuse employer demands that threaten their physical or mental well-being. The campaign was… Continue reading Allyson Felix Teams Up With Pepsi’ ‘Pure Leaf’ To Support Women Financially With ‘The Power of No’ Project
Tag: Allyson Felix
US Track Star Allyson Felix Fronts Logitech Post Olympic ‘Defy Logic’ Campaign
11 August saw US track super star Allyson Felix front a new campaign for Swiss computer peripherals, software and gaming giant Logitech called ‘Defy Logic’. Spearheaded by a hero 30-second spot, the campaign celebrates the athlete’s latest achievements after her Tokyo performances saw her become the most decorated American track and field athlete in history… Continue reading US Track Star Allyson Felix Fronts Logitech Post Olympic ‘Defy Logic’ Campaign
New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
Mid-April saw Peloton launch an Olympics-skewed ‘Train With Champions’ campaign fronted by the brand’s new nine-strong team of athlete ambassadors led by sprint super stars Usain Bolt and Allyson Felix. The #ChampionsCollection initiative, created by agency Adam&EveDDB, was launched with less than 100 days to go before Tokyo 2020 (2021) The campaign sees… Continue reading New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
