Timed to coincide with Women’s History Month and International Women’s Day (8 March), US track super star Allyson Felix fronted a new marketing initiative from PepsiCo’s ‘Pure Leaf’ teas which aims to assure women around the world that it’s alright to refuse employer demands that threaten their physical or mental well-being. The campaign was… Continue reading Allyson Felix Teams Up With Pepsi’ ‘Pure Leaf’ To Support Women Financially With ‘The Power of No’ Project
Tag: Women’s History Month
Dick’s Sporting Goods Celebrates (USA) Mother’s Day 2021 With ‘Our First Coaches’ Campaign
Dick’s Sporting Goods launched a Mother’s Day 2021 campaign (9 May) championing women led by a spearheaded spot called ‘Our First Coaches’. The campaign sees the retailer continue to position itself as a champion of female athletes and the hero 60-second commercial showcases its female executives as mothers, coaches and cheerleaders while their kids… Continue reading Dick’s Sporting Goods Celebrates (USA) Mother’s Day 2021 With ‘Our First Coaches’ Campaign
‘Letter To My Younger Self’ DAZN Instagram Docu-Series Marks Women’s History Month
To mark Women’s History Month, DAZN collaborated with five of the planet’s most prominent female fighters to create a docu-series called ‘Letter To My Younger Self’ which explores their personal journeys to the combat sport elite. The aim of the Over-The-Top (OTT) sports subscription video streaming service’s short film series is to inspire female… Continue reading ‘Letter To My Younger Self’ DAZN Instagram Docu-Series Marks Women’s History Month
