Honda Moto France and the Japanese bike brand’s racing team sought to build engagement and excitement ahead of the Le Mans 24 through a silk screen tribute and linked film, print and social campaign about its previous failed attempts to win the legendary race. Pairing up with agency DDB Paris, the project’s underpinning insight… Continue reading Honda Moto Marks Le Mans 24 ‘The Beautiful Fail’ Via Silk Screen Led Campaign
Tag: Honda Racing
Honda’s Anthropomorphised F1 Engines Are Humanised Via Own Twitter Handles
HondaPU22 and HondaPU14 have joined the Twitterati: but these newest members of the social media elite aren’t actually people, they are the Honda power units in McLaren’s F1 cars at the season-opening Australian Grand Prix. Honda PU22 is the engine motoring Jenson Button’s new McLaren Honda F1 car around the Melbourne track and Honda… Continue reading Honda’s Anthropomorphised F1 Engines Are Humanised Via Own Twitter Handles
