Ahead of the NRL 2021 State Of Origin series, Australian brewer Lion launched an integrated campaign backing the Blues in the form of a Toohey’s brand campaign which reminds everyone to show they are true blue with a Tooheys. The official beer’s sponsor activation, created in harness with agency Host/Havas, highlights that the New… Continue reading Lion & Host/Havas Back The Blues With Tooheys State Of Origin ‘Blue Rinse’
Tag: Host Havas
XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign
Leveraging its status as the official beer off the Queensland side, Lion brand XXX Gold has launched an on-pack and in-store campaign that sees its replace its famous red four Xs logo with famous Maroon State Of Origin victories. The initiatives aims to show the beer’s long-running support of the Queensland Maroons through a… Continue reading XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign
