Activating its partnership rights with Team GB, McVities launched the first stage of a three-phase Tokyo 2020 campaign by embracing and revelling in the irony of a biscuit snack manufacturer sponsoring elite athletes. The activation, reported to be worth £10m, kicks off with the primary objective of promoting the biscuit brand’s partnership with Team… Continue reading McVitie’s 3-Stage Tokyo 2020 Campaign Revels In The Irony Of A Biscuit Brand Sponsoring Team GB
Tag: Biscuits
Arnott’s Biscuits Launches ‘Moments That Shape The Game’ Campaign To Leverage Football & Rugby In Australia & New Zealand
Mid August sees the Campbell Arnott’s snack brand release ‘Moments That Shape The Game’: a light-hearted, multi-spot campaign promoting Arnott’s Shapes. Leveraging the upcoming football season final series and international rugby matches in both Australia and New Zealand, the campaign encourages viewers to share the enjoyment of Arnott’s Shapes with mates and family during… Continue reading Arnott’s Biscuits Launches ‘Moments That Shape The Game’ Campaign To Leverage Football & Rugby In Australia & New Zealand
