As the Stanley Cup Playoffs got underway in Mid May, Molson Canada leveraged its NHL partnership (and its team-specific sponsorships of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers) through a new branded robot vacuum-cleaner/beer-cooler called the ‘Brewmboni’. Designed to look like a miniature version of the sport’s iconic Zamboni ice-resurfacer, the brand… Continue reading Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs
Tag: Branded Device
Budweiser Canada Enhances Hockey ‘Red Light 2.0′ Via ‘Goal Lab’ & USA Expansion
Using the tagline ‘The greatest goals deserve the greatest celebrations’, Budweiser Canada has expanded its NHL ambush ‘Red Light 2.0′ with a Goal Lab and has extended it into the USA Without an NHL sponsorship (Molson Canadian is the league’s official beer), it aimed to knit together its local partnerships, individual franchise relationships and… Continue reading Budweiser Canada Enhances Hockey ‘Red Light 2.0′ Via ‘Goal Lab’ & USA Expansion
