Every year plenty of American Football fans feel a little confused by the Roman numerals linked to the Super Bowl, so Heinz leveraged the link between 2023’s LVII Big Game and its own familiar ’57 (Varieties)’ label tagline through a campaign called ‘LVII Meanz 57’. The brand’s famous tomato ketchup has had the number… Continue reading Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Tag: Vox Pops
FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup
Fox Sports is rolling out new pieces in its multi-platform content campaign for the Women’s World Cup which kicks off in Canada on 6 June. At the heart of the official US tournament broadcaster’s campaign is a locker full of pre-produced video content to drive awareness of its coverage and to run to precede… Continue reading FOX’s US Multi-Part Content Campaign Promotes Canada 2015 Women’s World Cup
