Anyone wondering why India’s greatest current player Virat Kohli wasn’t playing during one of Indian cricket’s greatest test victories against Australia need look no further than the new Pampers campaign – #DadsForVirat.
Following the birth of India skipper Kohli’s baby, Pampers India teamed up with agency Leo Burnett India to release a campaign that offers Kohli friendly parenting tips from dads and fans all across the country.
The campaign is spearheaded by a hero, ‘Dads For Virat’ commercial which starts out by praising him for all the times he has been there for his country on the cricket pitch and then continues by saying it is time his country was ‘there for him’ by offering him advice and tips for the new dad.
The campaign launched on 13 January: just two days after Kohli and his wife Anushka Sharma shared the news of the birth of their baby girl via Instagram on January 11.
The initiative reinforces Pampers’ belief that #ItTakes2 to raise a baby and it offers some serious and fun advice from dads across the nation: because every dad needs a little help in the beginning, even the greatest of the greats.
The campaign was created by a team at Leo Burnett India and it was produced by Momomoto Studios with Director Deepti Nagia, Producer Tushar Sadashiv Shivan and Art Directors Vaishnavi Wadkar and Vaishnavi Shetty.
Comment:
Since the hero spot was posted to the Pampers India YouTube channel on 13 January it has generated 76,000 views.
Links:
Pampers India
Leo Burnett India
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