Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Tag: West Coast Eagles
Aussie Fast Food Chain Hungry Jacks Launches ‘Hungry, Jacks?’ Campaign Celebrating New Adelaide Crows Tie-Up
Australian burger chain Hungry Jacks launched a play-on-word style campaign called ‘Hungry, Jacks?’ celebrating its new partnership with the Adelaide Crows. Targeting footy fans across South Australian, the new deal will see the burger chain logo across the team’s kit and is introduced via an integrated activation campaign promoting the alliance which rolled out… Continue reading Aussie Fast Food Chain Hungry Jacks Launches ‘Hungry, Jacks?’ Campaign Celebrating New Adelaide Crows Tie-Up
