Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Tag: Debut
Real Kashmir & Adidas Roll Out Ad Leveraging ILeague Debut & Football’s Unifying Regional Role
Ahead of the team’s high profile and historic first match in the first division of the Hero ILeague, Real Kashmir Football Club launched a new campaign to illustrate and further amplify the impact the club has made in its local region and across India. The initiative is fronted by a hero film created in… Continue reading Real Kashmir & Adidas Roll Out Ad Leveraging ILeague Debut & Football’s Unifying Regional Role
