Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Tag: Bursty
Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup
48 years after the first historic official international football game between Australia and New Zealand, Puma turned the clock back to celebrate and honour those ground-breaking players by staging a historic ‘ReMatch’. Part of PUMA’s leverage programme around the 2023 FIFA Women’s World Cup, ‘ReMatch’ built on the June ‘1975 The OGs’ launch phase through… Continue reading Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup
PUMA Campaign Celebrates ‘The 1975 OG’ Female Football Stars Of The First Australia/New Zealand International
Leveraging spiking women’s soccer interest around the upcoming 2023 FIFA World Cup, Puma Australia and Puma New Zealand’s ‘1975 OGs’ campaign shines a spotlight on the players who starred in the historic first international match between the two nations back in 1975. Launched on 11 June and created in harness with sport and entertainment… Continue reading PUMA Campaign Celebrates ‘The 1975 OG’ Female Football Stars Of The First Australia/New Zealand International
