League & BroadbandTV Roll Out ‘NBA Playmakers’ For Millennial Video Creators

Amidst mid May’s playoffs, The National Basketball Association (NBA) and new partner BroadbandTV (BBTV) are rolling out an innovative fan community for video makers based around basketball and basketball culture called ‘NBA Playmakers’.

The league has been working with Broadband TV, one of the world’s biggest multi-platform networks, on this first-of-its-kind film-maker initiative to engage with millennial fans in order to ensure young video creators have an opportunity and an incentive to produce and share basketball-related film content.

These young fan basketball content creatives are also being offered a set of additional benefits – from special access to NBA footage and NBA games, plus new merchandise, as well as special league events and even access to NBA production facilities.

The NBA Playmakers network spans YouTube, the NBA’s own existing digital assets and a set of other additional platforms and aims to engage and drive traction with late teen and young adult audiences.

With the launch, the NBA and BBTV are offering an open invite to all movie creators to become part of the network and to showcase their own passion for the game through their own unique video voice.

Described as ‘a fusion of ball culture, style, and attitude through video’, young video creators are urged to ‘capture it or consume it, run the game with NBA Playmakers’.

Playmakers has its own web platform and social media channels (including Twitter,

To launch this collaborative league/fan ‘NBA Playmakers’ initiative, the platform will initially showcase a diverse set of YouTube creators producing digital variant stories on the 2016 NBA Playoffs campaign – ‘Every Second Counts’ (which is part of the NBA’s ongoing, umbrella ‘This Is Why We Play’ big idea.

The project is being promoted across all NBA channels – from Facebook and Instagram, to Twitter.

Attention basketball fans! @broadbandtv and @nba have launched @nba_Playmakers https://t.co/zxLXGz2FDd pic.twitter.com/I19KHcmyoD

— Shahrzad Rafati (@shahrzadrafati) May 17, 2016

‘Sports is a passion-driven content vertical that offers exciting opportunities for video creators, media companies, brands, and advertisers; it’s a market with massive potential,’ commented BroadvbandTV founder Shahrzad Rafati at the launch.

‘NBA Playmakers brings all of the constituents together to deliver a powerful ecosystem that millennials care about. We’re empowering creators to build the future of sports entertainment by partnering with one of the most renowned sports leagues in the world, and arming them with the content, tools and solutions they need to be successful.’

Comment

This original, open initiative is part of the NBA’s ongoing commitment to being a first-mover when it comes to experimenting with new technologies and brave, inventive approach to fan engagement

Indeed, ‘NBA Playmakers’ is just one component of the NBA’s wider, ongoing youth engagement strategy and complements its existing NBA channel on YouTube which has already racked on in excess of 3.4 billion video views – easily the most of all the US pro sports leagues.

Links

NBA Playmakers Web:
http://nbaplaymakers.tv/

NBA Playmakers Twitter:
https://twitter.com/nba_playmakers
@NBA_Playmakers

NBA Playmakers Instagram:
https://www.instagram.com/playmakersnba/

NBA Playmakers Facebook:
https://www.facebook.com/NBAPlaymakers/photos/a.816702321793597.1073741826.764831166980713/816702295126933/?type=3&theater

NBA Web:
http://www.NBA.com

NBA YouTube:
http://www.youtube.com/nba

NBA League Pass:
http://www.nba.com/leaguepass

NBA Game Time:
http://www.nba.com/mobile

NBA Facebook:
http://www.facebook.com/nba

NBA Twitter:
http://www.twitter.com/nba

NBA Instagram:
http://www.instagram.com/nba