Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television Network’s Super Bowl LIII coverage. Girls Inc, a non-profit focused on empowering and educating girls through mentorships and programming (to bring to life its mission… Continue reading Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Tag: Boradcast Partnership
AT&T’s #BeTheFan Leverages Ambassador & ESPN Reach
AT&T’s 2013/14 season ‘Be The Fan’ college football initiative is fronted by Modern Family actor Eric Stonestreet and aims to leverage his high social media profile into college ball fan engagement. The campaign also links to AT&T’s association with broadcaster ESPN’s and leverages its ‘College GameDay’ TV show in order to further drive social… Continue reading AT&T’s #BeTheFan Leverages Ambassador & ESPN Reach
