Taking inspiration from KAM-BU’s love of rave culture, personal exploration and activism, a new phase of the outdoor wear campaign promoting the Spring ‘NSE’ 2023 Collection from The North Face which was co-created with the London-based musician, artist and climate activist was filmed in his allotment at Crane Valley Nature Park where he volunteers for… Continue reading The North Face & KAM-BU Champion Natural Serenity In The City Via ‘Never Stop Exploring’
Tag: Adventure Wear
The North Face Launch Integrated Campaign To Relaunch TNF100 Ultra Trail Race (After 3-Year Hiatus)
The North Face and agency FRED & FARID Shanghai collaborated to relaunch the ‘TNF100’ – the brand’s 100km ultra trail race in China – after a three-year absence with an integrated campaign reinventing the event and answering the question ‘Why should we keep running?’ The event, one of the toughest and most scenic races… Continue reading The North Face Launch Integrated Campaign To Relaunch TNF100 Ultra Trail Race (After 3-Year Hiatus)
Nostalgic Film Commemorates 100 Years Of Lahout’s – The Oldest Ski Shop In USA
Nine global outdoor, adventure and sportswear brands teamed up to finance a new shirt film, ‘North Country’, which chronicles the legacy of Lahout’s – the oldest ski shop in the Americas. Lahout’s is a family-owned ski shop in the White Mountains of New Hampshire founded in 1920 by Lebanese immigrants in search of the… Continue reading Nostalgic Film Commemorates 100 Years Of Lahout’s – The Oldest Ski Shop In USA
