New Zealand based sportswear brand Canterbury celebrated 120 years of inspiring and supporting generations of athletes with a flagship anniversary brand film showcasing the apparel retailer’s sporting and cultural heritage. The film, titled ‘Canterbury of New Zealand: 120 Years’ seeks to capture the brand’s legacy and celebrate some of the most iconic moments: from sailing… Continue reading Canterbury (of New Zealand) Celebrates Brand Anniversary With ‘120 Years’ Legacy Film
Tag: Sweetshop
NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign
Australia and New Zealand adventure and outdoorwear outfit Macpac released a multi-channel March campaign built on its ongoing ‘Weather Anything’ brand platform which went right up to the edge and then over the precipice to prove its products’ trustable durability. The precarious campaign, created in harness with agency The Monkeys Melbourne, sought to showcase… Continue reading NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign
Epic Red Bull/TCP Film Tells Tale Of Influencer Hoang Le Giang Seven Summit Challenge
Red Bull’s epic new cinematic film called ‘Charge Ahead Into Your Dream’ is a piece of creative content marketing telling Hoang Le Giang’s story of conquering personal challenges as he tackles the world’s highest and toughest summits. A dramatic allegorical story from the energy drink owner TCP features a young man’s passion for climbing… Continue reading Epic Red Bull/TCP Film Tells Tale Of Influencer Hoang Le Giang Seven Summit Challenge
