Australia and New Zealand adventure and outdoorwear outfit Macpac released a multi-channel March campaign built on its ongoing ‘Weather Anything’ brand platform which went right up to the edge and then over the precipice to prove its products’ trustable durability. The precarious campaign, created in harness with agency The Monkeys Melbourne, sought to showcase… Continue reading NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign
