Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts and revitalises body and mind. Working with agency AGIT8, the ad approach is to imitate familiar beauty industry advertising stereotypes and tropes to provoke thinking around the brand… Continue reading ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Tag: Women’s Golf
HSBC’s Live Augmented Reality Asian Golf App
Long term global golf sponsor HSBC has turned to an augmented reality mobile application as part of its integrated campaign to support sponsorship of the Women’s LPGA Championship. The objective is to bring excitement from the professional perspective to the fans and spectators. The idea is to replicate the experience of what it is… Continue reading HSBC’s Live Augmented Reality Asian Golf App
