Nike, in harness with long-time agency of record W+K, offered its own tribute to its former athlete ambassador with a simple, touching text-only social video. The two minute spot, called ‘Mamba Forever’ (in reference to Bryant’s nickname which reflected his on court attitude), consists of a simple black screen with white text on the… Continue reading Nike Marks Memorial Service Via Text-Only ‘Mamba Forever’ Kobe Bryant Digital Video Tribute
