Following on from its recent reformulation and rebrand, Coca-Cola owned Powerade teamed up with NBA star and athlete ambassador Ja Morant on an ambitious US campaign aimed at overhauling its sports drink category competitors – including runaway market leader Gatorade and rising rival BodyArmour. Powerade’s biggest US marketing burst to date sees the Memphis… Continue reading Powerade Teams Up With NBA Star Ja Morant To Go ‘From Underestimated To Undeniable’
Tag: Memphis Grizzlies
Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’
Memphis Grizzlies star fronts a new Hulu commercial called ‘Couchleisure’ running under the brand’s long-running sports star fronted comic ‘Sellouts’ series. The fashion-themed commercial sees a relaxed Morant fail to even get off the sofa rather than ‘work it’ on the haute couture fashion runway. Indeed, the star NBA point guard rides a motorized… Continue reading Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’
