Pepsi Asks Cricket Fans To ‘Crash the IPL’

March saw PepsiCo re-purpose the long running US Dorito’s ‘Crash The Super Bowl’ contest to form India’s Pepsi ‘Crash The IPL’ campaign.   A part of an international ‘Pepsi Challenge’ style initiative, Pepsi is asking cricket fans and consumers from across India and throughout the cricket-loving world to showcase their creativity and make their own… Continue reading Pepsi Asks Cricket Fans To ‘Crash the IPL’