At £89m, the Paul Pogba to Manchester United deal was the priciest and highest profile transfer of the offseason and no blockbuster soccer signing has seen more co-ordinated social media marketing collaboration between club, player, shirt sponsor and kit partner. The player himself spent the first half of the summer fronting his boot brand… Continue reading Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy
