Mid-January 2020 saw Under Armour leverage its celebrity endorser athletes for global campaign which seeks to ‘re-centre’ the global brand. After years of prioritising promoting its products and technology, Under Armour is re-investing in its central brand with a new global ‘The Only Way Is Through’ platform with the objective of realigning the sportswear company as… Continue reading Under Armour Launches Global, Multi-Channel, Star Led ‘The Only Way is Through’ Brand Campaign
