Gatorade loves sweat so much that its latest campaign is a poetic paean to perspiration. In its attempt to convince consumers that ‘not all sweat is created equal’ the sports drink giant has turned to iconic brand ambassador Michael Jordan to narrate an epic new sweat-soaked commercial. The spot, created by agency TBWA\Chiat\Day,… Continue reading MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
